"Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony"
Sustainable means → not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.
Each day, we are faced with thousands of choices, and almost every decision we make has an impact on our environment.
There are so many aspects of everyday life where we can improve our sustainability efforts.
From the food we eat to the transport we choose, the energy we consume, or the bags we re-use.
Every single decision will have an impact but today, let's focus on fashion.
You see one of your idols repping the latest fashion trend on Instagram and now you need it too, right?
You may or may not know, the industry has carefully manufactured this emotional response you feel.
They know what makes us motivated to buy so they manipulate us with it.
We are trained to believe these products will enhance our lives and make us more desirable.
Since 2000, global clothing production has more than doubled.
Approximately 80 billion pieces of clothing are consumed globally every year.
Don't get me wrong, it's essential for us to find our own style.
And it's great to be inspired, as long as we don't get carried away mindlessly following others.
It's important we stay true to our style so we don't end up constantly updating our wardrobes for no good reason.
"One truckload of clothing is wasted every second across the world."
Shopping second-hand is the most sustainable and affordable way to update our wardrobes.
You can wear the brands you know and love, without supporting their unethical practices.
And avoid their hefty price tags!
Most importantly, when you shop second-hand you're not creating anything new.
You are actually preventing it from becoming landfill.
Thanks to this online world we live in, it's easier than ever to shop quality sustainable fashion delivered to your door.
Not to mention, second-hand is the most affordable way to shop, so no excuses!
I believe almost all of us should lower our consumption.
Picture your current wardrobe, can you see any pieces in there that you don't wear regularly?
If the answer is an uncomfortable yes, then it's time for a clean out.
On average people regularly wear just 20% of their wardrobe.
Make money selling the items you no longer wear and help someone else shop sustainably → It's a win-win.
It's time to cut the cord, don't talk yourself into keeping things you don't need.
No more excuses, your wardrobe has no room for "But I might wear that if I lose weight."
There are many consignment stores that can sell your second-hand fashion for you, including us.
Compared to 15 years ago, the average person now buys 60% more clothing but only keeps them for half as long.
When deciding whether to purchase an item, think back to that picture of your wardrobe.
Ask yourself, is there room for this? Will I still love it in a year? Do I need it?
Knowing how to sustainably care for our clothes is an essential step to minimise the environmental impact of fashion.
Washing and drying account for 70-80% of our clothes’ environmental impact over their entire lifespan.
"Half a million tonnes of plastic microfibres are released per year from washed clothes."
Here are a couple tips to help you care for your clothes sustainably.
Wash Less → Don't throw your clothes in the washing basket out of convenience.
Try to wear your clothes as much as possible before washing, unless it's obviously smelly or dirty.
Fix It → Learn how to mend basic imperfections yourself.
Try sewing up a hole or missing button before you throw something out.
DIY + Eco-Friendly Detergents → Most laundry detergents are filled with harsh chemicals that end up in our waterways.
Try making your own eco-friendly detergents at home, there are plenty of recipes you can find online.
Hand Wash + Delicates Bag → Washing our delicate clothing and intimates by hand will help preserve their lifespan.
When machine washing, use a delicates bag, run a gentle cycle and use cold water - a hot cycle uses 75% more energy.
DIY Drying → Use your clothesline or drying rack to dry your clothes more sustainably.
When possible, stay away from your dryer to save money, energy and keep your clothes in perfect condition.
Every purchase you make is a chance to vote for the future you want to see.
Don't vote with the big companies who thrive on our consuming.
Start supporting sustainable initiatives, shopping second-hand and reducing your consumption.
We can all do our part to reduce unsustainable mass-production and unethical practices in the fashion industry.
Thanks for reading.